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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE

  » HAPTER ONE  1.1  GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of marketing written by various marketing fanatics and practitioners around the globe. As a result, student’s lectures, and marketing practitioners belie...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 2. HE EFFECT OF ECONOMIC DEPARTMENT DEPRESSION IN THE MARKETING OF PAINT PRODUCT

  » T (A CASE STUDY OF ANDY GROUP OF COMPANY) CHAPTER ONE 1.1            GENERAL BACKGROUND TO THE SUBJECT MATTER This research works in designed to investigate and unraval the problems. Consequences and prospects of marketing paints product in Andy group of company under the present facing Nigeria industries and businessmen. The Nigeria environment underwent a fundamental change of the cl...Continue Reading »

  Item Type: Project Material |  65 pages |  4,685 engagements | 

• 3. MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN NIGERIA

  » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY During the pre and post independence period,Nigeriamarkets were flooded with foreign goods including cosmetics. There was a great enthusiasm for specialization in importation for sale rather in local production scale. The scramble for the importation of ready made goods into the country for sale was so great that people gave little attention for local produc...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 4. AN EVALUATION OF INFORMATION TECHNOLOGY (IT) IMPACT ON THE DEVELOPMENT OF EFFECT...

  » ABSTRACT The fundamental facts of the topic “The Evaluation of Information Technology Impact in Development of Effective Marketing Strategies in the Banking Industry in Enugu Metropolis, “which looks into or investigate the trend ratio or quantum of this integral system (ITS) yield in the banking industry since the Y2k compliance and the revolutionary epoch of its, and accelerated future targe...Continue Reading »

  Item Type: Project Material |  65 pages |  4,445 engagements | 

• 5. THE EFFECT OF DISTRIBUTION PATTERN ON CONSUMERS PATRONAGE

  » HAPTER ONE INTRODUCTION 1.2       BACKGROUND OF THE STUDY Distribution in the manufacturing sector can be described as the controlling, moving of physical goods within industrial firms and through channel systems. Distribution envelops the planning and implementation of physical movement of materials and final goods from the production point to the point where it will be used to meet consum...Continue Reading »

  Item Type: Project Material |  65 pages |  4,980 engagements | 

• 6. THE EFFECT OF PROMOTIONAL ACTIVITIES ON BRAND EQUITY

  » CHAPTER ONE Introduction 1.1 Background Along with a rapidly growing economy, rising incomes and an enormous population, Nigeriais appreciated as one of the most attractive consumer markets in the world (Tong and Hawley, 2009). Meanwhile, with a growing interest in Guinness drinks by its consumers and the increase in Nigeria population along with increase drinking habit means more patronage. Guinn...Continue Reading »

  Item Type: Project Material |  65 pages |  4,510 engagements | 

• 7. IMPACT OF CORPORATE GOVERNANCE ON BANKS’ MARKET VALUE IN NIGERIA

  » CHAPTER ONE 1.1... 1.2     Statement of the Problem There is no gainsaying that the present economy deserves a sound, stable and better banking performance following the causative factors, such as unethical and unprofessional practices, poor management quality among others which contributed to low level of bank performance and sometimes lead to failure of bank. This has caused many researches ...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 8. EFFECTS OF PRODUCT QUALITY ON STUDENT CHOICE OF PEAK MILK PRODUCT (SACHET)

  » CHAPTER ONE 1.1 ... 1.2.   STATEMENT OF THE PROBLEMS          There are many competitive industries in the market producing similar product or substitute product. For company to gain customers retention and loyalty, companies must continues to place emphasis on product quality in other to retain and maintain customer’s choice on a product.          The study is focused on the...Continue Reading »

  Item Type: Project Material |  65 pages |  4,840 engagements | 

• 9. ASSESSING THE LEVERAGING EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL BANK...

  » CHAPTER ONE 1.1 ... 1.2   STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably (Kotler and Keller, 2004). Making the right decision about change is not always easy, good marketing is no accident, but a result of careful planning and execution (Kotter and Keller, 2004). The influx of new banks in the later eighties and nineties, commonly referred to as the new gen...Continue Reading »

  Item Type: Project Material |  65 pages |  4,174 engagements | 

• 10. THE IMPACT OF SOCIAL MEDIA ON CONSUMERS’ BUYING BEHAVIOUR OF TOYOTA BRAND OF V...

  » ABSTRACT The research work; the impact of social media on cosumer buying behaviour of Toyota brand of vehicles aim at finding out whether  Customers have positive perception towards online shopping of Toyota brand of vehicle and also to find out whether Social media has significantly influenced the different stages of consumer decision making on the purchase of Toyota Brand of vehicles. Some of t...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 11. BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY...

  » CHAPTER ONEINTRODUCTION BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that is, traditionally altering the traditional views of advertising and communication media. This revolution is the internet, the massive global network of interconnected packet switched computer network, which as a new marketing medium has the potential to radically cha...Continue Reading »

  Item Type: Project Material |  65 pages |  4,698 engagements | 

• 12. DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE: AN EMPIRICAL STUDY OF PHARMAC...

  » CHAPTER ONE INTRODUCTION1.1     BACKGROUND OF THE STUDYAs the economy advances, there is a narrowing of gap between producers and consumers due to the emergence of the advancement in technology and distribution fulfils the critical function of integrating the economy into society to serve human needs. The major reason for business is to sell its products and services, that can satisfy their cu...Continue Reading »

  Item Type: Project Material |  65 pages |  4,671 engagements | 

• 13. THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT

  » CHAPTER ONEINTRODUCTION1.1    BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance in the prospective target market. Advertising has been defined as any paid form of non personal presentation of ide...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 14. THE IMPACT OF SALES PROMOTION ON CUSTOMERS’ LOYALTY IN THE NIGERIAN TELECOMMUN...

  » CHAPTER ONE 1.0    INTRODUCTION1.1    BACKGROUND OF THE STUDYEvery firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number of customers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate bra...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 15. MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES

  » HAPTER ONE1.0     INTRODUCTION1.1     BACKGROUND TO THE STUDYTo stay in business entails continuous business transaction between a company and its various customers. much is involved in achieving a big term survival needs.Customers patronage is one of the major ingredients for a company’s long existence .patronage is one of the major ingredients for company’s long existence .patronage ...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 16. THE EFFECTS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AND PRODUCTIVITY

  » ABSTRACT This study examines the effect of organizational culture on employee performance and organizational productivity. Five hypotheses were formulated and tested. The literature review examines the meaning of organizational culture, theoretical concepts in organizational culture, the functions of organizational culture, components of organizational culture, assessing the culture of an organiza...Continue Reading »

  Item Type: Project Material |  65 pages |  6,913 engagements | 

• 17. MARKETING RESEARCH AND ITS IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY

  » CHAPTER ONE INTRODUCTION1.1   BACKGROUND OF THE STUDYAfrican Banking Corporation which established its first branch in Lagos was the first bank to open its doors in 1892. The colonial masters established the bank solely for their trade in Nigeria which was then a British colony. According to Ugwanyi (2002:66) other banks come into existence such as British bank for West Africa (BBWA) now first ...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 18. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN...

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy.Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix.Kotler (2008) opines that market is a place or a geographical area where buyers and sell...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 19. THE EFFECT OF PACKAGING ON SALES OF GOODS

  » CHAPTER ONE 1.0   INTRODUCTIONPackaging is a marketing tool and it is closely interwoven with the performance of marketing functions. It is concerned with the wrapping of materials and the process used. Well designed packaged can create convenience value for the consumer and promotion value for the producer. Packaging as a promotional tool has been an important marketing consideration, all over...Continue Reading »

  Item Type: Project Material |  65 pages |  4,494 engagements | 

• 20. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC

  » CHAPTER ONE 1.0     INTRODUCTIONOne element that has undergone tremendous change in the past decade is branding and packaging according to Rahim,  liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primitive packaging has given way to vibrant, colorful labels with more pictures. Packaging is also no longer me...Continue Reading »

  Item Type: Project Material |  65 pages |  7,925 engagements | 

• 21. PROBLEMS OF STATE-OWNED ENTERPRISES

  » Abstract   This research work is a field survey research design, which was conducted to find out the Problems Facing State Owned Enterprises in Enugu State “A case study of Presidential Hotels, Enugu and Nike Lake Hotels (Protea Hotel) Enugu”.  The objectives of which to ascertain the role of advertising in creating mass awareness for the enterprises and to know whether the timing of these ...Continue Reading »

  Item Type: Project Material |  65 pages |  7,246 engagements | 

• 22. THE IMPACT OF ADVERTISING ON THE BUSINESS PERFORMANCE IN NIGERIA

  »                                            ABSTRACT Advertising is very relevant in modern business performance today. The public bumps into advertising messages, while watching TV, reading magazines, listening to the radio, surfing the internet or even simply working down the street, as advertising has a stimulating influence on purchasing behavior of the consumers. Empirica...Continue Reading »

  Item Type: Project Material |  65 pages |  9,194 engagements | 

• 23. APPLICATION OF PUBLIC RELATIONS STRATEGY IN BANKING SECTOR

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDYAll organisation whether profit oriented or not, cannot thrive in isolation of public good will . all organisation are identifies with their peculiar publics, whose interactions with the public determine the success or failure of hat organisation.Every organization of significance should allocate specific responsibility for the overall developmen...Continue Reading »

  Item Type: Project Material |  65 pages |  5,272 engagements | 

• 24. CAPITAL MARKET AND ITS IMPACT ON THE NIGERIA ECONOMY WITH PARTICULAR EMPHASIS ON...

  » ABSTRACT The purpose of this study is aimed towards the impact of stock exchange in the Nigeria economy.In other words, the development of the economy cannot be ensured if the market itself is not well developed.In the same vain to spotlight factors that contribute to the gradual growth of stock exchange are the government policy and operation of the Central Bank before the exchange was establishe...Continue Reading »

  Item Type: Project Material |  65 pages |  4,430 engagements | 

• 25. ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTIONS

  » ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu.The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to examine the level of students, staff and managements...Continue Reading »

  Item Type: Project Material |  65 pages |  4,928 engagements |