Marketing Project Topics & Materials In PDF, Doc.

1. IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE

» (A CASE STUDY OF MTN NIGERIA LIMITED) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The practice of corporate social responsibility (CSR) is much debated and criticized. Proponents argue that there is a strong business case for corporate social responsibility in that corporations benefit in multiple ways by operating with a perspective broader and longer than their own imm...Continue Reading »

Item Type: Project Material | 78 pages | 8,027 engagements |

2. IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVIOUR IN NIGERIA

» (A CASE STUDY OF CADBURY NIGERIA PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Cadbury Nigeria Plc was incorporated in 1965, the company had only brand to its name: Pronto and Bournvita, but those were doing well indeed, infact the decision to incorporated a local Company by Cadbury Fry export, as the oversea company was then called, was informed partly by excellent result ob...Continue Reading »

Item Type: Project Material | 90 pages | 8,611 engagements |

3. IMPACT OF ADVERTISEMENT ON CONSUMABLE GOODS

» (A Case Study of Cadbury Nigeria Plc) CHAPTERONE INTRODUCTION 1.1 BACKGROUNDTOTHESTUDY Communication is needed to reach markets at a reasonable cost. Advertising is just one of the tools for reaching markets. It may be too costly and time consuming to try to do marketing job with salesmen alone; in such situations, advertising may be preferred. Advertising consists of all t...Continue Reading »

Item Type: Project Material | 66 pages | 5,821 engagements |

4. FACTOR INFLUENCING BEHAVIOR AND PERFORMANCE OF INDIGENOUS ENTREPRENEURS IN LAGOS...

» (A CASE STUDY OF OSHODI/ISOLO INDUSTRIAL ESTATE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY One of the fundamental objectives of a responsible government is to ensure optimum standard of living. The post independence government adopted import substitution; large scale industries by investing on large capital project which is predicated on the notion that "big is better"...Continue Reading »

Item Type: Project Material | 98 pages | 6,067 engagements |

5. EVALUATING CUSTOMER SERVICE AS AN ASPECT OF QUALITY MANAGEMENT

» (A CASE STUDY OF UNILEVER NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The days of a customer adopting one product or company for life are long gone. With easy access and global competitiveness, customers are often swayed by advertisingand a chance at a ―better deal. Quality levels and features between competing brands and organizations are often comparable. ...Continue Reading »

Item Type: Project Material | 81 pages | 4,922 engagements |

6. EFFECTS OF STRATEGIC PLANNING ON ORGANIZATIONAL GOAL ATTAINMENT

» (A STUDY OF ZENITH BANK PLC) CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Companies now operate in vastly competitive and non linear environment, the value of business lies increasingly in its ability to capture information and generate new idea. According to (Kotler 2009), “an idea that is no dangerous is hardly worth calling an idea”. The same can be said of strategic...Continue Reading »

Item Type: Project Material | 68 pages | 7,785 engagements |

7. EFFECTS OF PRODUCT QUALITY ON BRAND LOYALTY

» (A STUDY OF NOKIA MOBILE PHONE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The marketing environment has become a very competitive one as it has continued to evolve. Thus, it has become important for businesses to look for ways of gaining and sustaining brand loyalty by building customer trust. In essence, brand loyalty has become the target of all organization because ...Continue Reading »

Item Type: Project Material | 118 pages | 12,532 engagements |

8. EFFECTS OF PRODUCT PACKAGING ON SALES VOLUME IN THE DAIRY INDUSTRY

» (A Study of Wamco Nig. Plc) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A study of the evolution of packaging is inextricably linked to the evolution of consumption habits in particular, and of society as a whole (Zeithaml, V. 1988). In the rural society which prevailed until the industrial revolution of the 19th century, packaging was as rudimentary as the living condit...Continue Reading »

Item Type: Project Material | 70 pages | 8,369 engagements |

9. EFFECTS OF ENVIRONMENTAL FACTORS ON BUSINESS LOCATION.

» EFFECTS OF ENVIRONMENTAL FACTORS ON BUSINESS LOCATION (A CASE STUDY OF CADBURY NIGERIA PLC) CHAPER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Individuals have needs and business organizations exist to satisfy the needs andwants of the society. An appropriate method toward understanding form of businessownership will require the provision of conceptual frame work for the word BUSIN...Continue Reading »

Item Type: Project Material | 61 pages | 0 engagements |

10. EFFECTS OF PHYSICAL DISTRIBUTION ON THE SALE OF CONSUMABLE PRODUCTS

» (A STUDY OF UNILEVER NIG PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In today’s market place, selling a product is sometimes easier than getting it to customers. Companies have decided on the best way to store and move their product and services so that they are available to customer in the right assortment, at the right time and in the ri...Continue Reading »

Item Type: Project Material | 64 pages | 6,497 engagements |

11. EFFECTS OF ENVIRONMENTAL FACTORS ON BUSINESS LOCATION

» (A CASE STUDY OF CADBURY NIGERIA PLC) CHAPER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Individuals have needs and business organizations exist to satisfy the needs andwants of the society. An appropriate method toward understanding form of businessownership will require the provision of conceptual frame work for the word BUSINESS. BUSINESS in a capitalist economy can be ...Continue Reading »

Item Type: Project Material | 61 pages | 8,574 engagements |

12. EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON PROFITABILITY AND CORPORATE IMAGE ...

» “A SURVEY OF SOME MANUFACTURING FIRMS IN NIGERIA” CHAPTER ONE INTRODUCTION 1.1 BACGROUND TO THE STUDY All organizations exists in complex relationship with elements in their external environments. Corporate social performance is therefore an obligation of organization to act in ways that serve both its own interest and that of its many external public. These publics are con...Continue Reading »

Item Type: Project Material | 55 pages | 6,487 engagements |

13. EFFECTS OF BRANDING ON PRODUCT IMAGE

» (A STUDY OF UNILEVER NIG PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is paramount for an organization to promote an awareness of differences between the products and those of competitors. Branding is one of the strategies of differentiating a product so that a company can compete in non price basis i.e. a company product should be differentiated from competitive...Continue Reading »

Item Type: Project Material | 54 pages | 5,647 engagements |

14. EFFECTS OF BACKWARD INTEGRATION STRATEGY ON ORGANIZATIONAL PERFORMANCE

» IN MANUFACTURING INDUSTRY (A CASE STUDY OF NESTLE NIGERIA PLC) CHAPTER ONE 1.1 HISTORICAL BACKGROUND OF NESTLE NIGERIA PLC Nestle Nigeria plc is associated with the nestle group, the single largest food company in the world and it is known worldwide for its top quality products. Nestle Nigeria plc began simple trading in 1961 and has today grown into a leading manufacturing a...Continue Reading »

Item Type: Project Material | 89 pages | 6,104 engagements |

15. EFFECTIVENESS OF STRATEGIC MARKETING AND MANAGEMENT ON THE SUSTENANCE OF GROWTH ...

» (A CASE STUDY OF LAGOS STATE UNIVERSITY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUIND OF THE STUDY The implication of marketing is that even though “customer orientation (a derivative of marketing concept) has become a familiar slogan, with pride of place in the strategy statements of many organizations,” the god of actually implementing the customer orientation has continually been deceptiv...Continue Reading »

Item Type: Project Material | 83 pages | 5,032 engagements |

16. EFFECTIVENESS OF TRADE EXHIBITIONAS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENT...

» CHAPTER ONE INTRODUCTION 1.0 Background to the Study The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain. The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria Independence Celebration, through...Continue Reading »

Item Type: Project Material | 83 pages | 5,006 engagements |

17. EFFECTIVE PROMTIONAL STRATEGIES ON PROFITABILITY OF AVIATION INDUSTRY

» (A CASE STUDY OF ARIK AIRLINE, NIGERIA) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing and promotional strategies in the Aviation industry may differ depending on the unique situation of the individual business like Arik Airline. However there are a number of ways of categorizing some generic marketing strategies. A brief description of the most common categorizing schemes...Continue Reading »

Item Type: Project Material | 62 pages | 6,114 engagements |

18. EFFECTIVE COMMUNICATION AS A TOOLS FOR DETERMINING EMPLOYEE’S JOB PERFORMANCE

» (A CASE STUDY OF CRUSADER INSURANCE NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE RESEARCH PROJECT Leadership is a very crucial factor in the management process and means influence on the behaviour of other in order to achieve organizational purpose or goals. Communication which is the mean through which task and recourse needed to carry out an assignment. The roles ...Continue Reading »

Item Type: Project Material | 74 pages | 6,217 engagements |

19. EFFECTIVE CHANNELS OF DISTRIBUTION IN PRODUCT MARKET SHARE DEVELOPMENT IN ENHANC...

» (A CASE STUDY OF LISABI MILLS LTD) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY In the past years, the main aim of business organization was to Manufacture and sell, but recent marketing dynamic has change this my topic notion of our poor industrialists with finding out what consumers want and buy, as only then will there be certainty that the product can be sold profitability an...Continue Reading »

Item Type: Project Material | 36 pages | 5,026 engagements |

20. EFFECT OF MARKET SEGMENTATION ONPERFORMANCE OF BREWERY INDUSTRY

» (CASE STUDIES OF GUINNESS NIGERIA PLC AND. NIGERIAN BREWERIES PLC) CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY The impact and effect of market segmentation with the view of globalization throughout the world 'be it developed or developing economy, the supremacy being. accord the free market system cannot be over emphasized, that is achieving economic efficiency which ultimat...Continue Reading »

Item Type: Project Material | 64 pages | 5,801 engagements |

21. EFFECT OF PACKAGING ON CONSUMER BEHAVIOUR:

» (A CASE STUDY OF NIGERIAN BREWERIES PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the Nigerian business environment, mostmanufactured or processed products are sold in packages. Few actual products seen, but the rest are packages of different sizes, colours and types. Packaging can be defined as the activities in product planning that involves thecan be shapes, general designing...Continue Reading »

Item Type: Project Material | 90 pages | 9,118 engagements |

22. EFFECT OF PHYSICAL DISTRIBUTION ON ORGANIASATIONAL PERFORMANCE

» (A STUDY OF AGRO MARKETING FIRMS IN LAGOS STATE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY As competition in the 1990s intensified and markets becameglobal, so did the challenges associated with gettinga product and service to the right place at the right timeat the lowest cost. Organizations began to realize that it isnot enough to improve efficiencies within an organiz...Continue Reading »

Item Type: Project Material | 74 pages | 7,155 engagements |

23. EFFECT OF RETAILING STRATEGY ON ORGANIZATIONAL PERFORMANC

» E (A STUDY OF CADBURY NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Retailing is the set of activities that markets products or services to the final consumers for their personal or household use. Businesses used retailing strategies to increase market share and profit and thus enhance firm’s performance. Vertical retailing is very common among larger busine...Continue Reading »

Item Type: Project Material | 94 pages | 5,449 engagements |

24. EFFECT OF THE PRACTICE OF SOCIAL RESPONSIBILITY ON THE PERFORMANCE OF SMALL MEDI...

» (SMES) IN AGEGE LOCAL GOVERNMENT AREA, LAGOS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible policies and policies that simply represent sound business practice. Attention to customer preferences is sound business practice and requires no justification other than the remuneration it provides. Similarly, creating a cultur...Continue Reading »

Item Type: Project Material | 62 pages | 5,000 engagements |

25. EFFECT OF TOTAL QUALITY MANAGEMENT (TQM) ON MANUFACTURING SECTOR’S PERFORMANCE...

» EFFECT OF TOTAL QUALITY MANAGEMENT (TQM) ON MANUFACTURING SECTOR’S PERFORMANCE IN NIGERIA. CHAPTER ONE INTRODUCTION 1.1 Background of the study The success of any organization is completely determined by the quality of services that they produce, especially in competitive market place, this therefore bring the relevance of the ideology and prac...Continue Reading »

Item Type: Project Material | 82 pages | 9,002 engagements |

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