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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. AN INVESTIGATION OF BRAND PERSONALITY AND ITS IMPACT ON THE SATISFACTION AND LOY...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the study Today's brands serve a variety of functions that benefit consumers and increase a company's financial worth. Consumers can attribute responsibility to a certain manufacturer or distributor by using brands to identify the product's source or creator. Depending on how a product is labeled, consumers may have varied reactions to it. Consumers learn...Continue Reading »

  Item Type: Project Material |  56 pages |  2,593 engagements | 

• 2. AN EXAMINATION OF THE IMPACT OF TECHNOLOGY AND DIGITIZATION ON MARKET RESEARCH I...

  » CHAPTER ONE INTRODUCTION 1.1 Background Of the Study According to a 2020 global research assessment of the global business climate led by Kantar TNS, a leading research firm, the insights engine was the most important feature a firm needs to continue good business growth (Redlich Amiray, & Higginbottom 2014). An insights engine is a company's gathering of market and consumer intelligence that is a...Continue Reading »

  Item Type: Project Material |  53 pages |  2,851 engagements | 

• 3. AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUES PREFERENCES OF NIGERIAN CONSUMER...

  » AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM STATE CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Due to the growth of brands in many categories, fast moving consumer goods (FMCG) in Nigeria are in a condition of hyper competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budget allocated to c...Continue Reading »

  Item Type: Project Material |  56 pages |  2,500 engagements | 

• 4. AN ASSESSMENT OF THE IMPACT OF COVID-19 ON SOCIAL MEDIA ADVERTISEMENT

  » AN  ASSESSMENT OF THE IMPACT OF COVID 19 ON SOCIAL MEDIA ADVERTISEMENT   CHAPTER ONE INTRODUCTION 1.1 Background of the study A newly emerging corona virus, SARS‐CoV‐2 (previously known as 2019‐nCoV) which can cause corona virus disease (COVID‐19), a severe respiratory illness like SARS and MERS, was first reported in Wuhan, China at the end of 2019. The World Health Organization (WHO) i...Continue Reading »

  Item Type: Project Material |  52 pages |  3,403 engagements | 

• 5. ADVERTISING MESSAGES AND BRAND LOYALTY IN NIGERIA: A COMPARATIVE ANALYSIS OF ZEN...

  »   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Several studies have examined the influence of advertising messages on brand loyalty (Baktor, Boric and Paunović, 2017). Advertising messages can be transferred to the target audience through the respective advertising media. A wide array of media is used for advertising messages. Each medium has its diverse benefits, restriction...Continue Reading »

  Item Type: Project Material |  53 pages |  2,517 engagements | 

• 6. A STUDY ON THE EFFECTS OF SALES TRAINING ON SALES FORCE ACTIVITY

  »   CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY In modern times, a series of developments have impacted the personal sales feature. Customers have even more detail, greater demands, and require higher standards of customer support. Furthermore, rivalry is higher due to market globalization, and technology is continually becoming more advanced, particularly in the area of telecommunicati...Continue Reading »

  Item Type: Project Material |  53 pages |  2,710 engagements | 

• 7. A STUDY ON FACTORS INFLUENCING NIGERIAN ONLINE CONSUMERS’ PURCHASE BEHAVIOUR

  »   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The era of internet technology has had a favorable impact on our everyday lives and routines as well as on how businesses work around the world. The internet has provided businesses and individuals with a new means of communication as well as opportunities to communicate and access information in entirely new ways (Kumar & Dange, 2012). Essen...Continue Reading »

  Item Type: Project Material |  56 pages |  2,760 engagements | 

• 8. A CRITICAL INVESTIGATION OF CELEBRITY ENDORSEMENT OF CHARITABLE CAMPAIGNS AND IT...

  »   CHAPTER ONE INTRODUCTION 1.1 Background of study The word "celebrity" is derived from the Latin adjective "celeber," which means "renowned" or "celebrated," according to Franklin, Hogan, Langley, Mosdell, and Elliot (2009, p. 37). A celebrity, according to them, is "a person who is widely recognized in a given society and commands a significant amount of public and media attention." "People who...Continue Reading »

  Item Type: Project Material |  50 pages |  2,463 engagements | 

• 9. A CRITICAL EXAMINATION OF THE IMPACTS OF ADVERTISING ON BRANDS SELECTION AMONG C...

  » A CRITICAL EXAMINATION OF THE IMPACT OF ADVERTISING ON BRANDS SELECTION AMONG CONSUMERS IN OWERRI, IMO STATE CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Producing for sales and profits is the raison d'être of each business enterprise. In order to stay in business, an organization must generate sufficient revenue from its products to pay its operational costs and generate enough profits (...Continue Reading »

  Item Type: Project Material |  53 pages |  2,501 engagements | 

• 10. A CRITICAL EXAMINATION OF THE EFFECT OF STRATEGIC MARKETING ON ORGANIZATIONAL P...

  » A CRITICAL EXAMINATION OF THE EFFECT OF STRATEGIC MARKETING  ON ORGANIZATIONAL PERFORMANCE CHAPTER ONE INTRODUCTION 1.1 Background of the Study  Organizational performance is one of the most significant issues in management study since it is the most essential criteria in assessing organizations, their activities, and their environments. Its significance is mirrored in its widespread application...Continue Reading »

  Item Type: Project Material |  57 pages |  3,039 engagements | 

• 11. AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS...

  »     CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Due to the growth of brands in many categories, fast moving consumer goods (FMCG) in Nigeria are in a condition of hyper competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budget allocated to consumer sales promotion to attract consumers is growing. Due of the little financial risk involved,...Continue Reading »

  Item Type: Project Material |  51 pages |  3,614 engagements | 

• 12. A CRITICAL EXAMINATION OF THE IMPACT OF ADVERTISING ON BRANDS SELECTION AMONG CO...

  »   CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Producing for sales and profits is the raison d'être of each business enterprise. In order to stay in business, an organization must generate sufficient revenue from its products to pay its operational costs and generate enough profits (Tellis, 2004). For many organizations, budgeting or profit planning begins with a sales forecast. This is ...Continue Reading »

  Item Type: Project Material |  50 pages |  3,660 engagements | 

• 13. Effect of Pricing Strategies on sales Volume ( A Case Study FPA Marketing Model ...

  » ABSTRACT The broad objective of this study is to examine effect of pricing strategies on sales volume using Marketing Model Shop in Federal Polytechnic Ado Ekiti as case study. The study adopted the survey descriptive research design and with the aid of convenience sampling method, the researcher purposively selected thirty six (36) participant who are staff Marketing Model Shop in Federal Polytec...Continue Reading »

  Item Type: Project Material |  54 pages |  5,933 engagements | 

• 14. IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE

  » . CHAPTER ONE INTRODUCTION 1.1 Background of the study  Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior. Online advertising is also known as online  marke...Continue Reading »

  Item Type: Project Material |  54 pages |  8,767 engagements | 

• 15. AN EXAMINATION OF TWITTER BAN ON DIGITAL MARKETING

  »     CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines ( Nielsen 2016). However, the more recognizable period as being t...Continue Reading »

  Item Type: Assignment |  48 pages |  10,733 engagements | 

• 16. ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FO...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Twitter is a social platform that provides users to follow one other and send messages that are limited to 140 characters. Relationships on Twitter may be entirely one sided, unlike on other social networking platforms. For example, one user may follow another without the later being obligated to follow the first. Twitter burst onto the scene in...Continue Reading »

  Item Type: Project Material |  50 pages |  7,315 engagements | 

• 17. AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING

  » AN EMPIRICAL INVESTIGATION OF COVID 19 ON PRODUCT SALES AND MARKETING   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the outbreak a harmful pandemic pandemic known as Covid 29. The COVID 19 pandemic is a global public health emergency characterized with high infect...Continue Reading »

  Item Type: Project Material |  54 pages |  7,173 engagements | 

• 18. A STUDY ON PSYCHOGRAPHIC PROFILING AND INCREASED SALES EFFICIENCY

  »   CHAPTER ONE INTRODUCTION 1.1Background of the study In market research and social science research in general, psychographic variables are attributes relating to personality, values, attitudes, interests, or lifestyles. Sometimes they're referred to as activities, interest, and opinion variables [AIO]. Psychographics is any measurement and analysis of consumer’s mind that seeks to point out h...Continue Reading »

  Item Type: Project Material |  65 pages |  9,357 engagements | 

• 19. FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A st...

  » FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A study of De united Industries Ltd makers of Indomie noodles Abstract This study the titled feel good advertising and its effect on consumer repeat purchase behaviour is important to the Business organizations, Academics and the Researcher. A questionnaire was used to gather data and the results of the analysis shows that,...Continue Reading »

  Item Type: Project Material |  51 pages |  8,004 engagements | 

• 20. INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES. A CASE STUDY OF SHOPRITE

  » . CHAPTER ONE INTRODUCTION 1.1 Background Of The Study To compete in today‟s global markets, organizations strive to deliver their products (physical) s (intangible) in both an efficient and effective manner. In service supply chain, human labour forms a significant component of the value delivery process and physical handling of a product leads to standardized and centralized procedures and con...Continue Reading »

  Item Type: Assignment |  51 pages |  8,780 engagements | 

• 21. LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEE...

  » LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEER IN THE SOUTH EAST ABSTRACT Branding is an important issue in any organization. This is because without a proper branding of a firm’s products, it’s difficult for the firm to run its operation smoothly for profit. The importance this study the lifestyle branding as a method of increasing product appeal a study of l...Continue Reading »

  Item Type: Project Material |  51 pages |  8,787 engagements | 

• 22. THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR

  » CHAPTER ONE  INTRODUCTION  1.1   BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on customers’ behavior. Diamond...Continue Reading »

  Item Type: Project Material |  50 pages |  8,670 engagements | 

• 23. THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY

  » CHAPTER ONE  INTRODUCTION  1.1    BACKGROUND TO THE STUDY  To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Ma...Continue Reading »

  Item Type: Project Material |  50 pages |  8,241 engagements | 

• 24. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR

  » CHAPTER ONE  1.1    INTRODUCTION               The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media. Moreover, the internet is emerging as the most important source of information because of its ease wealth of information. Furthermo...Continue Reading »

  Item Type: Project Material |  50 pages |  9,709 engagements | 

• 25. IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR

  » CHAPTER ONE  INTRODUCTION 1.1 BACKGROUND TO THE STUDY  New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new technological innovation that is making a great impact in the or...Continue Reading »

  Item Type: Project Material |  50 pages |  7,395 engagements |