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THE INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 5,037 times
INSTANT PROJECT MATERIAL DOWNLOADABSTRACT
This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study to arrive at a valid study
The researcher made effort to pin point the role, importance, problems and challenges facing as regard to the packaging practices.Also steps were taken to determine the possible solution to the above mentioned problems. To better understand the research topic, the researcher views the opinion and contributions of scholar and experts in various fields as regards the subject matter.
Furthermore, questionnaire was used to collect instant information from the research population of 200 respondents determined using the yaro yumen model. The data were tabulated and subjected to analysis in percentages.However, conclusions were drawn based on the findings established.
Finally, research draws conclusion and recommendation.
Tags: Packaging Influence of packaging Evaluation of packaging Promotional tool Assessment of promotional tool Detergent industry Optimization of detergent industry
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