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Project topics and materials on "Assessment of customer retention"

• 1. IMPACT OF CO-CREATION OF CUSTOMERS/CONSUMER RETENTION AND SATISFACTION

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is an obvious fact that every organization tends to move to a position where customer satisfaction is given a favourable consideration. In other words, customer satisfaction is a construct that must be met optimally for efficient and effective achievement of stated objectives, and for smooth continuation of business. Customer satisfaction is ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,267 engagements |