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Project topics and materials on "Brand positioning"

• 1. THE SIGNIFICANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES

  » CHAPTER ONE 1.0   INTRODUCTION 1.1   BACKGROUND OF THE STUDY Over the years many organizations have been using brand positioning to differentiate and segment their brand (product) among competitive product categories. Ovaltine was first introduced in the 1gth century in Birmingham United kingdom where it was produced before it was imported into Nigeria along side other malt beverage like pro...Continue Reading »

  Item Type: Project Material |  50 pages |  4,825 engagements |