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Project topics and materials on "Brewery industry"

  • 1. EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDUSTRY

    » ABSTRACT This research project examine the effects of market segmentation on performance of brewery industry with special reference to Guinness Nigeria Plc. And Nigerian Breweries Plc. The research design took both an inferential and a descriptive approach.  A sample size of One hundred was drawn from the population. A hundred questionnaires were distributed randomly to stratified groups among th...Continue Reading »

    Item Type: Project Material |  50 pages |  4,764 engagements | 

  • 2. SALES TERRITORIAL MANAGEMENT IN THE BREWERY INDUSTRY

    » CHAPTER ONE 1.0  INTRODUCTION        There is no gain saying the fact that the survival of every business is anchored in the ability of the sales forces to identify and sell to the customers or buyers what the company has produced and brewery industry is not an exception. A popular slogan in marketing says that “Nothing happens until somebody say something”. There is need for communic...Continue Reading »

    Item Type: Project Material |  50 pages |  4,765 engagements | 

  • 3. A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY

    » ABSTRACT   This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a case study has been painstaking and systematically surveyed and analyzed by the researcher. As mentioned in the statement of purpose under chapter one, the main subjection of this study is to identify distr...Continue Reading »

    Item Type: Project Material |  50 pages |  4,908 engagements | 

  • 4. SALES MANAGEMENT IN THE BREWERY INDUSTRY

    » ABSTRACT The research was carried out as a result of some of the following problems. Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from impression left by the sales force. Decreasing time for face to face selling and times is always limited. In order to solve these problems, research question (questionnaires) were ser...Continue Reading »

    Item Type: Project Material |  50 pages |  5,212 engagements | 

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