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Project topics and materials on "buying and selling"

• 1. THE ROLE OF PERSONAL SELLING IN ENHANCING CLIENT SATISFACTION IN NIGERIAN INSURA...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY A product that is well conceived and produced through the combination of the most modern technologies and the best of inputs can not sell itself. There is the need for the existence of such a product to be made known to the target market. A good or service should respond favourably to the marketing mix which will result in the full performance of a...Continue Reading »

  Item Type: Project Material |  57 pages |  3,198 engagements | 

• 2. IMPACT OF FOREIGN GOODS ON NIGERIAN CONSUMERS

  » IMPACT OF FOREIGN GOODS ON NIGERIAN CONSUMERS CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY A major challenge in to the Nigerian economy is the development of successful domestic enterprises that provide its people with needed products and thus contributes significantly in economic development of the country. Nigeria has a geographical importance in Africa through the potential of growth...Continue Reading »

  Item Type: Project Material |  56 pages |  0 engagements | 

• 3. SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT

  » SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing generally aims at increasing profitable sales of commodities to the general public. Every business organization be it government or private owned, aims to maximize profit. Increase in sales and profitability of firm cannot be enhanced without advertising, sales promotion, p...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements |