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1. THE ROLE OF PERSONAL SELLING IN ENHANCING CLIENT SATISFACTION IN NIGERIAN INSURA...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY A product that is well conceived and produced through the combination of the most modern technologies and the best of inputs can not sell itself. There is the need for the existence of such a product to be made known to the target market. A good or service should respond favourably to the marketing mix which will result in the full performance of a...Continue Reading »
Item Type: Project Material | 57 pages | 3,198 engagements |
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