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Project topics and materials on "endorsement"

• 1. IMPACT OF CELEBRITY ENDORSEMENT ON IMAGE OF INFANT PRODUCTS USAGES AMONG NURSING...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study        Advertisement is recognized as the fastest and most successful communication tool for businesses to develop an association and attract their target consumers. Among various sorts of communication techniques, the use of celebrity endorsement is greatly rising owing to the development of social platforms (Krotoski, 2011).  These cel...Continue Reading »

  Item Type: Project Material |  57 pages |  2,260 engagements |