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Project topics and materials on "market research"
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1. AN EXAMINATION OF THE IMPACT OF TECHNOLOGY AND DIGITIZATION ON MARKET RESEARCH I...
» CHAPTER ONE INTRODUCTION 1.1 Background Of the Study According to a 2020 global research assessment of the global business climate led by Kantar TNS, a leading research firm, the insights engine was the most important feature a firm needs to continue good business growth (Redlich Amiray, & Higginbottom 2014). An insights engine is a company's gathering of market and consumer intelligence that is a...Continue Reading »
Item Type: Project Material | 53 pages | 2,609 engagements |
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