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Project topics and materials on "product branding"

• 1. IMPACT OF PRODUCT BRANDING ON AN ORGANIZATION

  » IMPACT OF  PRODUCT BRANDING ON AN ORGANIZATION   CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY In the eyes and imaginations of consumers, branding is the attachment of a specific and unique image or feature to a certain product that distinguishes it from other items (Chen, 2007). According to the definition of branding given above, a brand adds value to a physical product in additio...Continue Reading »

  Item Type: Project Material |  51 pages |  2,635 engagements |