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Project topics and materials on "Public services marketing"

• 1. PUBLIC SERVICES MARKETING

  » CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to increase business and capture new market. Grönroos., (1990) v In the 1990s, greater emphasis being p...Continue Reading »

  Item Type: Project Material |  50 pages |  4,625 engagements |