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Project topics and materials on "Relevance of customer relationship management"

  • 1. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF KFC PRODUCTS

    » CHAPTER ONE   INTRODUCTION   1.1    Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry needs to develop a good product for the consumer, making the price affordable as well as interact with the customers using a friendly language (Fozia, Shiamwama and Otiso, 2014). This is pertinent because the hig...Continue Reading »

    Item Type: Project Material |  50 pages |  5,044 engagements | 

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