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Project topics and materials on "Relevance of marketing mix application"

  • 1. AN APPRAISAL OF MARKETING MIX APPLICATION IN RETAIL BUSINESSES

    » ABSTRACT         This research work shall determine whether or not the principles of marketing as being taught theoretically is applied in the retail Business and to what extent. In order to effectively and efficiently carryout an appraisal of marketing mix application in retail industry that would be a reflection of the entire retail business in Auchi town, some selected retail business w...Continue Reading »

    Item Type: Project Material |  50 pages |  6,462 engagements | 

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