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Project topics and materials on "Relevance of the service industry"

• 1. SOCIAL MEDIA: EFFECTS ON MARKET SHARE IMPROVEMENT IN THE SERVICE INDUSTRY

  » CHAPTER ONE BACKGROUND TO THE STUDY   1.0       INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly accessible” (Smith and Taylor, 2004, p 4) which makes the...Continue Reading »

  Item Type: Project Material |  50 pages |  6,119 engagements |