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1. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICA...
» ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved telecommunication service for a long period of tim...Continue Reading »
Item Type: Project Material | 65 pages | 7,516 engagements | Source: Marketing Projects & Research Materials
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2. THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY
» ABSTRACT The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms. The research population composed of 500 people whi...Continue Reading »
Item Type: Project Material | 65 pages | 8,590 engagements | Source: Marketing Projects & Research Materials
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3. THE MARKETING PROBLEMS AND PROSPECTS OF THE FIVE STAR HOTELS
» CHAPTER ONE 1.1 INTRODUCTION In the 17th century when farming was regarded as he main occupation in Nigeria, farmers go to the farm in the morning, in the evening they gather at the village square to eat drink, rest and plan how to tackle their farming activity of the following day. This necessitated the building of small house outside their main house as a place of rest and...Continue Reading »
Item Type: Project Material | 65 pages | 7,222 engagements | Source: Marketing Projects & Research Materials
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4. THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD
» CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mere especially people who are activity in the marketi...Continue Reading »
Item Type: Project Material | 65 pages | 6,905 engagements | Source: Marketing Projects & Research Materials
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5. SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME S...
» ABSTRACT With the established changes in consumer behavior which influences product marketing strategies, stimulate the researcher to find out the sociological factors affecting customer’s behavior in the marketing of some selected consumers goods in use. The basic product marketing strategies use for consumers product has been carefully considered by this study, the researcher employed some res...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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6. ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES
» ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision ...Continue Reading »
Item Type: Project Material | 65 pages | 10,529 engagements | Source: Marketing Projects & Research Materials
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7. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT
» ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer to product and expect consumers will come and buy ...Continue Reading »
Item Type: Project Material | 65 pages | 10,313 engagements | Source: Marketing Projects & Research Materials
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8. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
» ABSTRACT The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of opinion pooled from people of all work of life, since all of us are consumers in one way or the other. The work is divided into five sections/chapters. Chapter one comp...Continue Reading »
Item Type: Project Material | 65 pages | 8,946 engagements | Source: Marketing Projects & Research Materials
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9. EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING EFFECT OF PROMOTIONAL TOOLS IN ...
» CHAPTER ONE Introduction 1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement and...Continue Reading »
Item Type: Project Material | 65 pages | 7,006 engagements | Source: Marketing Projects & Research Materials
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10. EFFECT OF PRICE AND PRICE CHANGES ON THE SALES OF CONSUMER GOODS
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean by p...Continue Reading »
Item Type: Project Material | 65 pages | 15,152 engagements | Source: Marketing Projects & Research Materials
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11. EFFECT OF PERSONAL SELLING ON SALES GROWTH
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive message by selling to a potential customer or group of customers, personal selling can also take place through personal correspondence telephone conversation or email. P...Continue Reading »
Item Type: Project Material | 65 pages | 9,378 engagements | Source: Marketing Projects & Research Materials
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12. THE IMPACT OF ADVERTISING ON THE SALES VOLUME OF CHICKEN FOODS HOTEL INDUSTRIES ...
» ABSTRACT This project is aimed at looking into “The Impact of Advertising on the Sales volume of Chicken Foods Industries Limited (CFIL). The primary aim is to show the effect of advertising on the sales volume of the product whereby creating awareness for the existing product. The Primary and Secondary Data were collected from various sources; this sources include the personal interview, questi...Continue Reading »
Item Type: Project Material | 65 pages | 6,958 engagements | Source: Marketing Projects & Research Materials
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13. THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANISATION
» ABSTRACT The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever Nigeria Plc Kaduna branch. The study centers on finding out the extent which the tool has a positive effect on sales volume of the organisation. The personal selling effort is responded to favourably by the consumers and company distribu...Continue Reading »
Item Type: Project Material | 65 pages | 7,031 engagements | Source: Marketing Projects & Research Materials
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14. THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS
» ABSTRACT This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling as one of the promotional tolls available to a marketer indispensable in the sales of consumer product. In the course of the study the researcher employed exploratory approach to acquire the needed information through the use of...Continue Reading »
Item Type: Project Material | 65 pages | 7,468 engagements | Source: Marketing Projects & Research Materials
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15. IMPACT MARKETING STRATEGY PRODUCTIVITY
» ABSTRACT The challenges of measuring marketing strategy in relation to productivity has been inadequately address by previous researches and marketing text in Nigeria. Hence this study examines the effect of marketing strategy of First Bank. Out of the total population of first bank, Kaduna main branch with a staff strength of 135 persons were selected as the sample size. The survey metho...Continue Reading »
Item Type: Project Material | 65 pages | 6,804 engagements | Source: Marketing Projects & Research Materials
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16. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE
» ABSTRACT Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers in making decisions or choice of demand or spend their income wisely. The researcher will have to analyze the impact of advertising on...Continue Reading »
Item Type: Project Material | 65 pages | 19,155 engagements | Source: Marketing Projects & Research Materials
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17. THE EFFECTS OF PHYSICAL DISTRIBUTION ON SALES OF CONSUMABLE GOODS
» CHAPTER ONE 1.0 INTRODUCTION Manufacturing firms are increasingly becoming aware, that the production of goods is meaningless without its availability to the consumers at the right time. During the past few years, fast technological development, growing globalization of market and higher customer requirement have driven and transformed organisations from their traditional view of p...Continue Reading »
Item Type: Project Material | 65 pages | 8,946 engagements | Source: Marketing Projects & Research Materials
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18. THE ROLE OF ADVERTISING ON THE PERFORMANCE OF SALES OF BEVERAGES IN NIGERIAN BOT...
» ABSTRACT The study is to examine the role of advertising on the performance of sales of beverages with a particular reference to Nigerian Bottling Company, Kaduna. Most organizations are facing problem with selecting advertising as a medium to reach the consumer successfully. Selecting the right media to target the right customer is an essential step in advertising. Advertising plays a vital rol...Continue Reading »
Item Type: Project Material | 65 pages | 7,047 engagements | Source: Marketing Projects & Research Materials
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19. THE KORO-IJA NOUN PHRASE
» CHAPTER ONE INTRODUCTION This chapter focuses on the General Background to the study, the historical background, social cultural profile, cultural values, Genetic classification, and Data collection, Analysis of the data and Review of the chosen framework. 1.1 General Background to the Study Nigeria is a multi lingual country blessed with about 512 languages (Gojeh, Jatau and Mammah 1998)....Continue Reading »
Item Type: Project Material | 65 pages | 10,517 engagements | Source: Linguistics And Communication Projects & Research Materials
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20. THE ADIM NOUN PHRASE
» CHAPTER ONE Introduction 1.0 General Background This research work focuses on the Noun phrase of Kaningkon language. However, this chapter introduces us to the language understudy, Kaningkon language. It also introduces us to the socio cultural profile of the speakers of the language; the culture and beliefs, occupation, mode of greetings, the common foods of the people and the geographical lo...Continue Reading »
Item Type: Project Material | 65 pages | 8,786 engagements | Source: Linguistics And Communication Projects & Research Materials
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21. THE ASPECTS OF GUNGANCHI NOUN PHRASE
» CHAPTER ONE Gunganchi Language and its Speakers 1.0 General Introduction In this chapter, we shall investigate the Gunganchi language and its speakers, historical background of Gunganchi speakers sociocultural profile of the people, scope and organization of the language, theoretical framework, data collection method and analysis, as well as the review of the chosen theoretical framework. ...Continue Reading »
Item Type: Project Material | 65 pages | 8,054 engagements | Source: Linguistics And Communication Projects & Research Materials
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22. THE ADIM VERB PHRASE
» CHAPTER ONE GENERAL INTRODUCTION 1.0 Introduction This research work is aimed at studying the verb phrase of Adim language. Adim language is spoken by the Adim people in Northern Cross River state, Akamkpa Local Government Area. This research will take a look at the structure of the verb phrase and the transformational processes embedded in Adim language. This chapter intends to examin...Continue Reading »
Item Type: Project Material | 65 pages | 8,542 engagements | Source: Linguistics And Communication Projects & Research Materials
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23. QUESTION FORMATION IN YUKUBEN LANGUAGE
» CHAPTER ONE YUKUBEN LANGUAGE AND ITS SPEAKERS 1.0 General Introduction The main objective of this research is to study Question Formation i.e how questions are formed in Yukuben language. Question formation is one of the syntactic processes and it can be grouped under the linguistics level of syntax. This chapter will discuss the Historical Background, Socio Cultural Profile, and Genetic C...Continue Reading »
Item Type: Project Material | 65 pages | 9,012 engagements | Source: Linguistics And Communication Projects & Research Materials
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24. QUESTION FORMATION IN MIJILI
» CHAPTER ONE INTRODUCTION 1.0 General Background This project work focuses on the aspects of question formation in Mijili (Koro) spoken in Obi Local Government Area of Nasarawa State. The Mijili (Koro) people settled down in some parts of the country. Such places include Abuja, Zuba, Kaffin Koro, Kagharko and Panda. Some members even moved to Bauchi where they established themselves around Mi...Continue Reading »
Item Type: Project Material | 65 pages | 8,138 engagements | Source: Linguistics And Communication Projects & Research Materials
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25. QUESTION FORMATION IN MERNYANG
» CHAPTER ONE GENERAL BACKGROUND Linguistics over the years has been defined as the scientific study of language. However, studying language scientifically entails the study of phonetics, phonology, morphology, syntax and semantics of a language so as to get empirical and sufficient facts/data, carry them out, experiment and process them, then formalize a rule to form linguistically significant ge...Continue Reading »
Item Type: Project Material | 65 pages | 8,877 engagements | Source: Linguistics And Communication Projects & Research Materials