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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING TOOLS

  » Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that very often they clicked like, share, comment and view...Continue Reading »

  Item Type: Project Material |  50 pages |  6,208 engagements | 

• 2. USING INFORMATION TECHNOLOGY AND SOCIAL MEDIA TO ENHANCXE INFORMATION SHARING AN...

  » Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms   Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual Clarification 2:2 Theoretical Framework 2:3 Literatures...Continue Reading »

  Item Type: Project Material |  50 pages |  5,996 engagements | 

• 3. USE OF SOCIAL MEDIA AS A CHANNEL OF INFORMATION AND COMMUNICATION

  » Abstract   In this era of Information and communication technology, social media especially facebook, whatsApp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. The study looked into the rising trend...Continue Reading »

  Item Type: Project Material |  50 pages |  7,140 engagements | 

• 4. PLACE OF TWITTER AS A SOCIAL MEDIA AS INTERPERSONAL COMMUNICATION MEDIUM

  » Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms   Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual Clarification 2:2 Theoretical Framework 2:3 Literatur...Continue Reading »

  Item Type: Project Material |  50 pages |  5,491 engagements | 

• 5. AUDIENCE PERCEPTION OF FACEBOOK AS A MARKETING MEDIUM

  » Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms   Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual Clarification 2:2 Theoretical Framework 2:3 Literature...Continue Reading »

  Item Type: Project Material |  50 pages |  6,183 engagements | 

• 6. IMPACT OF SOCIAL MEDIA ON MODERN JOURNALISM PRACTICES IN NIGERIAN WITH A FOCUS ...

  » ABSTRACT The aim of this study was to determine the impact of social media on modern journalism practices in Nigerian with a focus on journalists within Lagos metropolis. As the inception of information communication technology such as the internet has made it possible to find out about events without actually being there. Journalists can report news across the world over the internet. Throughout ...Continue Reading »

  Item Type: Project Material |  50 pages |  6,237 engagements | 

• 7. EXAMINATION OF THE IMPACT OF INTERNET ON RADIO BROADCASTING

  » Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms   Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual Clarification 2:2 Theoretical Framework 2:3 Literatures...Continue Reading »

  Item Type: Project Material |  50 pages |  5,533 engagements | 

• 8. IMPACT OF INTERNET TECHNOLOGY ON JOURNALISM PRACTICE IN NIGERIA

  » Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms   Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual Clarification 2:2 Theoretical Framework 2:3 Literatures...Continue Reading »

  Item Type: Project Material |  50 pages |  4,823 engagements | 

• 9. IMPACT OF ICT ON ADVERTISING PRACTICE IN NIGERIA

  » Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms   Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual Clarification 2:2 Theoretical Framework 2:3 Literatures...Continue Reading »

  Item Type: Project Material |  50 pages |  5,430 engagements | 

• 10. IMPACT OF FACEBOOK AND 2GO AS AN EFFECTIVE INTERPERSONAL MEDIA OF COMMUNICATION

  » Abstract The study examines the impact of facebook and 2Go as an effective interpersonal media of communication with specific focus on the students of Osun State Polytechnic, Iree. There is no doubt about the fact that the world is completely in a global village as postulated by Professor Marshall McLuhan, according to him the world is now compressed into a single electronic room where information...Continue Reading »

  Item Type: Project Material |  50 pages |  4,937 engagements | 

• 11. INFLUENCE OF NEW MEDIA ON INFORMATION ACQUISITION

  »  Abstract In this era of Information and communication technology, social media especially blog, YouTube, facebook, Whatsapp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. The research investigate...Continue Reading »

  Item Type: Project Material |  50 pages |  5,442 engagements | 

• 12. THE USE OF PUBLIC RELATIONS PRACTICE IN GOVERNMENT INSTITUTION

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Many authorities have contributed immensely to the success of defining public relations. According to Jerkins (1985), defines public relations as the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. According to International Public Relations Institute (IPRI) has...Continue Reading »

  Item Type: Project Material |  50 pages |  5,088 engagements | 

• 13. THE UNIQUENESS AND IMPACT OF COMMERCIAL BANK LENDING ON THE GROWTH OF SMALL-SCAL...

  » ABSTRACT This work desires because of the need to know the importance of impact of Commercial Bank lending to small scale industries both internal and external. The chapters one of this works lead us to the introduction of this work, the definition of small—scale and its instruments. They role the play and the Commercial lending securities. The chapter two led us to the definitions of the term u...Continue Reading »

  Item Type: Project Material |  50 pages |  5,533 engagements | 

• 14. THE STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODU...

  » ABSTRACT This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of the requirement for the award of Higher National Diploma (HND) in marketing school of business and management technology, federal polytechnic Nekede Owerri Imo State. I cannot say for sure that this is the first write up, be it in term paper, pr...Continue Reading »

  Item Type: Project Material |  50 pages |  6,133 engagements | 

• 15. THE ROLE OF ROAD TRANSPORT NETWORK IN THE MARKETING OF AGRICULTURAL PRODUCT

  » CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the other hand, problems relating to rural inaccessibility have continued to plague the world, and in particular, Nigeria Agriculture, it is on this basis ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,593 engagements | 

• 16. THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA

  » ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study, statement of the problems, purpose of study research quest...Continue Reading »

  Item Type: Project Material |  50 pages |  6,782 engagements | 

• 17. THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJECTIVE OF TAB...

  » ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve the goal of the study, the closed ended r4esearch was used to study (twenty one) table water manufacturers, where questionnaire were administered to 18 respondents in order to obtain first hand information after ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,366 engagements | 

• 18. THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE

  » CHAPTER ONE 1.0  INTRODUCTION 1.1 BACKGROUND OF THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever changing demands of the market place. Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants. The job of managing a product. then is one of constantly monitoring the market and adjustin...Continue Reading »

  Item Type: Project Material |  50 pages |  5,631 engagements | 

• 19. THE NEED FOR THE APPLICATION OF MARKETING CONCEPT IN GOVERNMENT ESTABLISHMENT

  » ABSTRACT There has been a quest for the need of the need for the application of marketing concept as a tool for retaining customers in manufacturing industry. This research has been focused on NIPOST in Aba to ascertain their operation and suggest the strict practicialization of marketing principles in order to improve the productivity and general performance of employees in the marketing of NIPOS...Continue Reading »

  Item Type: Project Material |  50 pages |  5,227 engagements | 

• 20. THE INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY

  » ABSTRACT This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study to arrive at a valid study The researcher made effort to pin point the role, importance, problems and challenges facing as regard to the packaging practices.Also steps were taken to determine the possible solution to the above mentio...Continue Reading »

  Item Type: Project Material |  50 pages |  5,236 engagements | 

• 21. THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PR...

  » CHAPTER ONE 1.0 INTRODUCTION The era of hard and aggressive selling is gone as most companies have realized that the capacity of organization to survive and prosper the capacity of organizations to survive and prosper depend on their ability to needs and wants. The salesmen bring in the forefront are very good source of finding out the unfulfilled need of customers and coverings some of their comp...Continue Reading »

  Item Type: Project Material |  50 pages |  4,842 engagements | 

• 22. THE IMPACT OF RAPID INCREASE SALES PROMOTION ACTIVITIES ON THE SALES OF SOFT DRI...

  » ABSTRACT   Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from customers, middlemen or company’s sales force, t is the name that is applied to special kinds of sales accelerating activities that are not necessary classed as advertising, personal selling. It is considered as special selling efforts and it consist of short t...Continue Reading »

  Item Type: Project Material |  50 pages |  4,839 engagements | 

• 23. THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON NEW PRODUCT OF COMMERCIAL B...

  » ABSTRACT In today’s highly competitive marketing environment, marketers do not stop at developing a good product, pricing it attractively and making it readily available to the target customers they must communicate it to the target audience for them to succeed. This research work has therefore been made to appraise the influence of advertising and personal selling on new products of commercial ...Continue Reading »

  Item Type: Project Material |  50 pages |  6,299 engagements | 

• 24. THE IMPACT OF PRODUCT OF BRANDING ON THE SALES OF CONSUMER PRODUCT

  » CHAPTER ONE 1.0 INTRODUCTION The research work looks at the impact of product innovation on the growth of a firm. This means the yield that comes form innovating products. This impact ranged from high profitability, high sales volume increase, increase in market share and high competitive advantage. This work is divided into five chapters one as the introduction, which reveals the overview of the ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,294 engagements | 

• 25. THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM

  » ABSTRACT The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which reveals the overview of the study, he Nigeria Brew...Continue Reading »

  Item Type: Project Material |  50 pages |  7,522 engagements |